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Bridge Passion Never Ages
Role
Brand creation
Art direction
Campaign concept development
Co-created executions and mockups
Team
Chiao An Chung
Meiyi Fang
Target Audience
Elderly and Gen Z in Toronto
Brand Identity & Art Direction
In a digital landscape where consumers seek brands with purpose and authenticity, this role focused on translating Unboxed Market’s zero-waste mission into engaging social media storytelling. Through content strategy, visual creation, and platform-specific campaigns, the project built audience connection by making sustainability more accessible, relatable, and community-driven.
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