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Patagonia Design Audit
Role
Design Audit Research & Strategy Lead
Research & Impact Mapping
Brand & Impact Strategy
Team
Chiao An Chung
Yin Jie Feng
Jasmynne Kang
Target Audience
Patagonia
Design Audit / CSR & Sustainability Strategy
In a digital landscape where consumers seek brands with purpose and authenticity, this role focused on translating Unboxed Market’s zero-waste mission into engaging social media storytelling. Through content strategy, visual creation, and platform-specific campaigns, the project built audience connection by making sustainability more accessible, relatable, and community-driven.
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